download ad rates     download spec sheet

— Circulation & distribution —

• Each issue has a distribution of 35,000 copies at locations in New Mexico and nationwide.
• Reaches an educated, informed, affluent readership.
• Insightful, engaging editorial focuses on art, design, architecture, interiors, and lifestyles.
• Readers average one hour or more per issue, based on information from our 2006 readers survey.

Trend distributes 15,000 copies to select local and national newsstands and by mail to subscribers, who include homeowners, interior designers, real estate executives, architects, builders, and prominent community leaders.

An additional 20,000 copies are made available for free and for sale in Santa Fe, Albuquerque, and Taos to the cities’ finest galleries, hotels, specialty retail stores, upscale real estate offices, banks, restaurants, industry design shows, title companies, second-home rentals, and offices of architects, builders, and designers.

Advertisers are provided complimentary copies to give to their clients.

Trend’s mission is to explore and celebrate New Mexico’s uniqueness while emphasizing both its timeless aesthetic and its evolving contemporary art forms. Nowhere else in the world is there such a fascinating intermingling of cultural influences, tradition, and innovation. In the pages of Trend you’ll find the entire spectrum of the art, architecture, design, and people that make Santa Fe and the Southwest a mecca for artists, designers, and art lovers from around the world.

Trend has developed a unique niche that reflects the distinctive expressions that flow throughout this artistic community. Trend highlights the best of what’s happening in New Mexico and the Southwest to the region—as well as the rest of the world.

The magazine introduces its readers to the top sources of products and services to update, renovate, and build a unique home for luxury living. Trend upholds the highest of journalistic standards as we convey the art of living well through stunning photography, provocative features, and reader-friendly departments, all designed to surprise, delight, and inform. Our aim is to create a magazine that is both a valued resource and an inspiration to readers everywhere of all ages.

This is a magazine for today that is constantly changing to meet an evolving aesthetic that supports our readers’ expanding sensibilities and lifestyles.

— rates —

LATE SUMMER/FALL/WINTER Issue 2009 (September 1, 2009, through April 2010)
Press-ready ad due by August 4—8, 2009
Bonus materials due August 4, 2009

SPRING/SUMMER Issue 2010 (May 1, 2010, through mid August 2010)
Press-ready ad due by March 31, 2010—April 7, 2010

For space reservations contact Trend’s sales representatives:
Office (505) 988-5007
Cynthia Canyon (505) 470-6442 or cynthia@santafetrend.com
Susan Crowe, OnQ Marketing (505) 603-0933 or SCroweonQ@aol.com
Judith Leyba (505) 820-6798 or miloleyba@gmail.com

— payment —

A 50% deposit is due upon signing a contract. The balance is due with the submission of ad artwork.

Ads must be paid in full by artwork deadline. Ads not paid in full by artwork deadline will be pulled unless prior arrangements in writing and approved by the publisher have been agreed to. Deposits will be forfeited unless prior arrangements are made for on-time payments.

Advertisers receive a 5% discount for prepayment of annual contracts.

DISPLAY ADVERTISING

	TWO EDITIONS	ONE EDITION
Full Page	$3,000 x 2	$3,500 x 1
2/3 Page	$2,500 x 2	$3,000 x 1
1/2 Page	$2,000 x 2	$2,250 x 1
1/3 Page	$1,500 x 2	$2,000 x 1
Page One	$3,500 x 2	$4,000 x 1
Inside Front Cover	$4,500 x 2	$5,000 x 1
Inside Back Cover	$4,000 x 2	$4,500 x 1
Back Cover	$5,500 x 2	$6,000 x 1
Two-Page Spread	$5,500 x 2	$6,000 x 1
Four-Page Spread	$11,000 x 2	$12,000 x 1

All advertising rates are net of agency commission.
Ads purchased at the two-time rate must run in consecutive issues from the contract date.
Ad prices do not include production or photography.
Other than the covers, no position will be guaranteed unless 10% is added to the above rates.

ADVERTORIALS

Two-Page Advertorial	$6,000 x 2	$6,500 x 1
Full-Page Advertorial	$4,000 x 2	$4,500 x 1
Half-Page Advertorial	$2,500 x 2	$2,750 x 1

An advertorial is advertising in “article” format. Trend advertorial rates include one photograph and production. Advertisers have the option of providing their own photography and copy, or copy will be written by an official Trend writer at no additional charge (please reference the format layout). All Trend advertorials are identified with an “advertisement” header at the top of each page.

WEB CONTENT AD w/LINK to YOUR WEBSITE

Online publishing ad with link is due within two weekes of contract signing. These ads are placed in the exclusive web content area of Trend's website with a link directed to your website. Your virtual ad will stay online for one year from contract date. $1,000 for an equivalent full page or spread ad size and $750 for any equivalent partial ad size. We can used the same ad you put in the magazine, or we can use a new ad geared for online advertising. You may also update your online ad when your printed ad gets updated.

— artwork submission —

Artwork can be uploaded to our FTP site:
Go to www.ibackup.com (username: trendads, password: 2009).
Send an e-mail to perform@santafetrend.com to notify our art department that you have uploaded your files.

Artwork on CD or DVD may be mailed or delivered directly to the Trend office, located on Don Gaspar between Barcelona and Cordova. Local deliveries may be placed in the top drawer of the office chest of drawers outside next to the front door.

MAILING Trend Magazine, PO Box 1951, Santa Fe, NM 87504

Please download the spec sheet at the top of this page for ad specifications.

— designers —

Trend will produce your ad, including one scan, for an additional fee. Our ad production fees are as follows:

Full page: $400
Two-thirds page: $300
Half page and one-third page: $250

Or contact one of our Trend authorized designers. You will be paying the designer directly for this service.

Jeri Lee Jodice (480) 268-6741 or jerilee_trend@mac.com
Janine Lehmann (505) 466-1912 or jdlgraphix@comcast.net

— extra or bonus images —

Summer/Fall 2009 issue will feature a Gallery/Artists bonus called "Art Unframed.” Gallery advertisers reserving a half page or more in the Summer/Fall issue will receive a free bonus image in the “Art Unframed” special section. These bonuses are an extra $500 if your ad is a one-third page. Additional images are available for $500 each.

Summer/Fall 2009 “Design You Love and Live In”: It’s our new name for the upcoming TRENDsource that focuses on the latest design concepts. A feature of the summer/fall/ winter issue of Trend, this eye-catching section will highlight our advertisers as the source for creative design, superb craftsmanship, and stellar merchandise. When you purchase a half-page (or larger) ad in two consecutive issues, we will include your business in this design-focused TRENDsource. The section—within the magazine, with its own cover and creative content—will feature products and services from home-furnishings, design, and building advertisers.

“Design You Love and Live” will also feature one, two- and four-page advertorials featuring magnificent homes for sale; please ask your sales representative about this real estate bonus-offer.

Every issue now features the Artist pages section in Trend. Full pages are $3,000 include photograph and production. Two-page spreads are $5,000 include photograph and production. These ads must follow the format in the current Trend as an example.

Spring/Summer 2010 will feature a Travel section informing readers about select travel opportunities in and near New Mexico. Advertisers will have the opportunity to share their story with Trend’s readership when they purchase advertorials in our travel section.

download Art Unframed letter     download TRENDsource letter

— photography —

Photography taken for you by Trend remains the property of the photographer. Usage rights or buyout usage may be negotiated directly with the photographer.