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— goals —

Trend ’s mission is to explore and celebrate the City Different’s uniqueness while emphasizing both its timeless aesthetic and its evolving contemporary art forms. Nowhere else in the world is there such a fascinating intermingling of cultural influences, tradition, and innovation, and in the pages of Trend you’ll find represented the entire spectrum of the art, architecture, design, and people that make Santa Fe a mecca for artists, designers, and art lovers from around the world.

Trend has developed a niche catering to designers, builders, architects, homeowners, and art lovers that reflects the unique expressions that flow throughout this artistic community. Trend  highlights the best of what’s happening in Santa Fe today to the local community, as well as the rest of the world.

Trend introduces its readers to the best sources for products and services to update, renovate, and build a unique home for quality living. Trend upholds the highest of journalistic standards as we convey the art of living well through stunning photography, provocative features, and reader-friendly departments, all designed to surprise, delight, and inform. Our aim is to create a magazine that is both a valued resource and an inspiration to readers everywhere.

— distribution —

Trend prints 35,000 copies with distribution in Santa Fe and locations nationwide where residents and visitors make significant purchases. The magazine makes 24,000 copies available to the city’s finest galleries, hotels, specialty retail stores, upscale real estate offices, banks, and restaurants, plus industry design shows and architect, builder, and designer offices. An additional 10,000 copies of Trend are distributed to select local and national newsstands. Trend mails 1,000 copies to subscribers, including homeowners, interior designers, real estate executives, architects, builders, and prominent community leaders. Advertisers are provided complimentary copies to give to their clients.

— rates —

Spring/Summer issue 2008 (on newsstands April 15 to July 30, 2008)

Summer/Fall issue 2008 (July 30 to October 30, 2008)
Materials due by June 23, 2008
Divine Design TRENDsource photos due June 5, 2008

Winter/Spring issue 2009 (November 1, 2008 to March 2009)
Materials due by September 25, 2008
Travel Section and Fashion & Jewelry TRENDsource due September 18, 2008

Spring issue 2009 (mid-March to mid-June 2009)
Materials due by May 15, 2009

Summer issue 2009 (mid-June to mid-September 2009)
Materials due by February 16, 2009
Art Unframed TRENDsource due April 29, 2009

Fall issue 2009 (mid-September to December 2009)
Materials due by August 15, 2009

Winter issue 2009 (December 2009 to mid-March 2010)
Materials due by November 1, 2009

For space reservations contact Trend’s sales representatives:
Office (505) 988-5007
Cynthia Canyon (505) 470-6442
Susan Crowe, OnQ Marketing (505) 603-0933
Judith Leyba (505) 820-6798
John T. Hanasack (505) 918-2275
Ben Malley (505) 955-1963

— payment —

DISPLAY ADVERTISING

	FOUR EDITIONS	THREE EDITIONS	TWO EDITIONS	ONE EDITION
Full Page	{ $3,000 }	{ $3,500 }	{ $4,000 }	{ $4,500 }
2/3 Page	{ $2,500 }	{ $3,000 }	{ $3,500 }	{ $4,000 }
1/2 Page	{ $2,000 }	{ $2,250 }	{ $2,750 }	{ $3,000 }
1/3 Page	{ $1,500 }	{ $2,000 }	{ $2,500 }	{ $3,000 }
Inside Front Cover	{ $4,500 }	{ $5,000 }	{ $5,500 }	{ $6,000 }
Inside Back Cover	{ $4,000 }	{ $4,500 }	{ $5,000 }	{ $6,000 }
Back Cover	{ N/A }	{ N/A }	{ $5,500 }	{ $6,500 }
Two-Page Spread	{ $5,500 }	{ $6,000 }	{ $6,500 }	{ $7,000 }
Four-Page Spread	{ $11,000 }	{ $12,000 }	{ $13,000 }	{ $14,000 }

All advertising rates are net of agency commission.
Ads purchased on the four-time, three-time or two-time rate must run in consecutive edition order from contract date.
Prices do not include production or photography (unless they are an advertorial).
No position will be guaranteed unless an additional 10% ad rate is paid.

ADVERTORIALS

Two-Page Advertorial	{ $6,000 x 4 }	{ $6,500 x 3 }	{ $7,000 x 2 }	{ $7,500 x 1 }
Full-Page Advertorial	{ $4,000 x 4 }	{ $4,500 x 3 }	{ $5,000 x 2 }	{ $5,500 x 1 }
Half-Page Advertorial	{ $2,500 x 4 }	{ $2,750 x 3 }	{ $3,000 x 2 }	{ $3,250 x 1 }

Advertorials are formatted ads, and they include photography and production. We provide a photo shoot for one photo only; you may supply your own photo instead. Copy may be provided for editing. (Please reference the layout format.)

— designers —

Trend will produce your ad, including one scan, for an additional fee. Our ad production fees are as follows:

Full page: $400
Two-thirds page: $300
Half page and one-third page: $250

Or contact on of our Trend authorized designers. You will be paying the designer directly for this service.

Jeri Lee Jodice (480) 268-6741 or jerilee_trend@mac.com
Becky Walding (505) 474-4931 or studio50@swcp.com
Jerry Barron (505) 820-1301 or captaindoctor@missioncontrolsf.com
Kate Marburger (505) 438-6587 or kate@ev-graphics.com

— extra or bonus images —

TRENDsource (Summer/Fall issue 2008, Winter/Spring issue 2009, Summer issue 2009)
For ads that are 1/2 page or more, we offer a free bonus in either one of these advertising sections (depending on where your business fits in the specific edition you are advertising in). These bonuses are $500 extra if your ad is 1/3 page. If additional images are desired, the cost is $500 each.

— photography —

Photography taken for you by Trend remains the property of the photographer. Usage rights or buyout usage may be negotiated directly with the photographer.