— mission —

Santa Fe, New Mexico, long considered one of the most beautiful spots on earth, has for decades been one of the most coveted places to make a home, drawing people from a wide range of backgrounds. As the city’s population becomes more diverse, its sensibilities expand as well, making room for new looks, new voices, and new trends. For those who live here and those who dream about it, Trend explores the many facets of living well-from architecture and interior design to art and the fascinating personalities behind these industries.

The “art of living well” comes to life through stunning photography, features, and departments that are topical, fresh, and sophisticated. The result is a magazine that is as much a resource as it is a beautiful publication, presenting a three-dimensional view of Santa Fe, in stillness and in motion.

— publisher —

 

Visit the publisher’s page for more information about our publisher, Cynthia Canyon, and her family. And read the article “Woman sets new trend with local magazines” about her from the September 19, 2006, issue of The New Mexican.

{ publisher's page }

— letter from the editor —

Feeding the Gorillas

The headline of this letter was the title of a talk I heard a marketing guru give to a roomful of fashion and retail suits that included Sam Walton, in polyester pants and a bolo, some 20 years ago. The gist of the talk was that the most annoying person in your organization or your life—the one who most gets under your skin and doesn’t really care—is the one deserving of that extra shot of peanuts. Gorillas, this speaker opined, are indispensable to all endeavors plugging innovation. Feed them, are the words with which he finished his talk—a koan, if there ever was one, about the cultural fear of boldness.

Whether Richard Florida is a gorilla, or a guerrilla marketer, is up for grabs, but certainly what he has had to say in dubbing a new “creative class” the engine driving the global economy goes straight to the ambitions of many American cities to attract people to live in them and make them boom. Writer David D’Arcy contributes a grand feature for this issue on Florida’s predictions and takes a look at new architecture for culture in cities once considered remote. Wendy Aaker, writing about Albuquerque, reflects on how “the Q” (Albuquerque’s new brand) is investing in mixed-use developments downtown.

Clearly, this issue hits stands at a pivotal moment in the economy, the election, the environment. Trend likes to ask where the buzzwords that drive our logo—art+design+architecture—stop being categorical and start being descriptive. We present in this issue a mix of contextual architecture (a photo essay of projects by Suby Bowden) and first-class design (Stephanie Pearson on a yoga studio renovation). Trend also premieres an artist project for print, which we invited Thomas Ashcraft to create. Tom’s show Heliotown
opens at the Center for Contemporary Arts on June 21. Another of this issue’s real pleasures was being in Tucson for three days, along with Trend’s art director Janine Lehmann, and our star photographer Kate Russell and assistant Amy Bertucci, to shoot a project by Bowden. Hearing Kate describe the first time she took the also-agile Amy skiing, I wouldn’t even walk around that ladder (see page 30).

Certain losses of the past months deserve recognition. Barbara-rose Okun, who formed the art collection with her husband, Ed, that we profiled in Trend last summer, passed away in December. And I lost my good friend Diane Buckler—a fierce feminist, passionate artist, and great gal pal—in January. The last time I saw her she told me a story about Picasso and Guernica: that Picasso plumbed for the painting’s contents not only the bombing of the village of Guernica during the Spanish Civil War, but also his claustrophobic experience of being locked into a room with his mother, who was laboring to deliver his brother, just hours after an earthquake had trapped a horse underneath the building. Is it true? It’s midnight somewhere. Diane was a true gorilla.
Godspeed.

Ellen Berkovitch
Editor

— contributors —

Stephanie Pearson (“Styled for Serenity”) is a contributing editor at Outside, where she has worked in various writing and editing capacities since 1995. When Pearson’s not working or traveling, the native Minnesotan is usually somewhere in the Sangre de Cristo mountains skiing or biking. Three features she has written for Outside—one on Bhutan, one on New Zealand, and one on Mexico and Guatemala—have won honorable mention in the Best American Travel Writing series.	Gussie Fauntleroy (“The Rake of Upper Canyon”) began her writing career in 1986, covering the cow town of Magdalena for a newspaper in southcentral New Mexico. Since then she has written about hundreds of artists for magazines both local and national, among other subjects. Fauntleroy is also the author of three books on visual artists. She has lived in Santa Fe for about 25 years but would love to have attended one of Randall Davey’s dinner parties.	Wendy Aaker (“What Next, Albuquerque?”) lives in a small village in downtown Albuquerque where she gathers berries and hunts for lost socks and missing letters. She is the editor of many magazines and the mother of many children. To learn more about Albuquerque or see more of her writing, check out The District, a publication she edits, at thedistrictabq.com.
Francesca Yorke (“The Gastronomical They”) has photographed many books, including the New Orleans cookbook in the Williams-Sonoma “Foods of the World” series and the 2002 instant bestseller and award-winning cookbook Nigella Bites. She is also an acclaimed garden photographer and is working on a project about cowboy life.	 Mary Tamborino (“Visible Mysteries”) is both photographer and photo stylist. As a photo stylist, she creates the great look. As a photographer, she looks for the light. She lends her vision to advertising for many clients including Target and Macy’s. Tambornino resides in Santa Fe with her husband and two children.	 Kate Russell (“Styled for Serenity” and “The Proud Regionalist”) specializes in fine art, editorial, and commercial photography and enjoys blurring the lines between them all. Kate’s work will be featured in David Naylor’s upcoming book Old World Interiors: A Modern Interpretation. While Kate’s photography takes her around the globe (Burma, Turkey, and beyond), her continual involvement with Wise Fool and the circus world keeps her feet in the air.

— staff —

PUBLISHER
Cynthia Canyon

EDITOR
Ellen Berkovitch

ART DIRECTOR
Janine Lehmann

COPY CHIEF
Heidi Ernst

PHOTO RESEARCHER
Quentin Nardi

ADVERTISING DESIGN AND PRODUCTION
Jeri Lee Jodice

PREPRESS
Fire Dragon Color, Santa Fe, New Mexico
(505) 699-0850, www.firedragoncolor.com

CONTRIBUTING WRITERS
Wendy Aaker, Jamie Blosser, David D’Arcy,
Heidi Ernst, Gussie Fauntleroy, Jori Finkel,
Zane Fischer, Steven Kotler, Stephanie Pearson,
Maggie York-Worth, Nancy Zimmerman

CONTRIBUTING PHOTOGRAPHERS & ARTISTS
Thomas Ashcraf t, Chas McGrath, Kate Russell,
Sara Stathas, Mary Tambornino, Francesca Yorke

ADVERTISING SALES & MARKETING DIRECTOR
Susan Crowe, OnQ Marketing, (505) 603-0933

REGIONAL SALES DIRECTOR
Judith Leyba, (505) 820-6798 ext. 2

ACCOUNT REPRESENTATIVE
Sheri Mann, (505) 988-5007 ext. 2

NEW MEXICO & NATIONAL ADVERTISING SALES
John T. Hanasack, (505) 918-2275

NORTH AMERICAN DISTRIBUTION
Disticor Magazine Distribution Services
(905) 619-6565, www.disticor.com

NEW MEXICO DISTRIBUTION
Jim McClure, (505) 988-5007 ext. 3

ACCOUNTING
Danna Cooper

SUBSCRIPTION MANAGER
LeRoy Tallada, Alacrity Business Services

PRINTING
Publication Printers, Denver, Colorado

WEB DESIGN
Jeri Lee Jodice, www.jerileejodice.com