— mission —

Santa Fe, New Mexico, long considered one of the most beautiful spots on earth, has for decades been one of the most coveted places to make a home, drawing people from a wide range of backgrounds. As the city’s population becomes more diverse, its sensibilities expand as well, making room for new looks, new voices, and new trends. For those who live here and those who dream about it, Trend explores the many facets of living well—from architecture and interior design to art and the fascinating personalities behind these industries.

The “art of living well” comes to life through stunning photography, features, and departments that are topical, fresh, and sophisticated. The result is a magazine that is as much a resource as it is a beautiful publication, presenting a three-dimensional view of Santa Fe, in stillness and in motion.

— publisher —

From Within

When I conceived of and named Trend a decade ago, I was living (as I still do) on the Pecos River near its source at the base of the Sangre de Cristo Mountains. I love the flow of water, and I miss swimming in the ocean waves of my birth place in Southern California; water taught me how to embrace change. While sound planning
and well-built foundations are excellent working tools for any business, now the rules have changed: Inner guidance and creative solutions are key to evolving in this economic climate. Trend is now publishing two issues per year, Spring/Summer and Summer/ Fall/Winter. The addition of exclusive Web content at trendglobal.com gives us a growing online presence and a boundless way to reach active readers on a timely basis.

Kathryn M Davis, Trend’s editor and consultant, is to be applauded for seeing this issue through the complexities we’ve experienced. She had the incredible Trend team behind her—Janine Lehmann, art director; Susan Crowe and Judith Leyba, sales representatives; as well as bookkeeper Danna Cooper and our local distributor Andy Otterstrom. I especially want to thank our gracious advertisers, writers, and photographers, all of whom stayed true to our commitment to bring you this outstanding magazine. I love the vision of this project we create together, and look forward to serving you, the reader, for the next ten years.

To give you an idea of how Trend is perceived by those in the know, here are some thoughts e-mailed to me from Houston architect and teacher David Guthrie, who spoke at this year’s American Institute of Architects lecture.

I can see Trend is an impressive publication. I really enjoy the feel and tenor. It’s very high quality in every aspect, from the paper to the photography to the design to the content, which sets a high standard intellectually without being too academic or inaccessible, while moving seamlessly from local to global. Trend is a beautiful magazine with national and international appeal. You are well on your way to fully realizing your dream and vision. Congratulations on creating such a wonderful vehicle of ideas.

This was my first visit to Santa Fe ...but I got a sense of the place, which I can sum up: quality over quantity. It’s a condensed and high-powered little place, with an abundance of artistic energy. That ...reminds me of SoHo in some way. It’s ironic, because I remember I had heard someone make the same comparison derisively. I suppose that person was reacting to Santa Fe’s transformation from sleepy outpost to international mecca. It’s a place I want to know better.

Trend is an exceptional media tool that reflects ideas of merit, inspired lifestyles, and creativity, which are important locally and affect us globally. Please enjoy this issue filled with our reflections of community.

Cynthia Canyon
Publisher/Owner

Visit the publisher’s page for more information about our publisher, Cynthia Canyon, and her family. And read the article “Woman Sets New Trend with Local Magazines” about her from the September 19, 2006, issue of The New Mexican.

publisher's page

— contributors —

Freelance writer Katie Arnold (“Hotel Chic”) is partial to total-immersion reporting: She has accidentally climbed Yosemite’s Half Dome and once ran a marathon while on assignment. Her stories have appeared in Outside, Travel + Leisure, ESPN, The New York Times, and Sunset, to name a few. Among the profiles she’s written, her feature about world-champion freestyle kayaker Eric Jackson, “Alpha Geek,” received honorable mention in Best American Sports Writing 2008. Arnold is currently at work on a collection of short stories.	Editor and writer Kathryn M Davis is an art historian, educator, and independent curator. She is owner and president of ArtBeat Associates, an organization for cultural tourism in Northern New Mexico. Davis also writes art criticism for local and national publications, including THE magazine in Santa Fe, and hosts a radio spot, “ArtBeat,” on Blu 102.9 FM. She holds an M.A. in modern and contemporary art of the Americas from the University of New Mexico and has lived in Santa Fe for 23 years.	Soledad Santiago (“High-Desert Clarity”) is a former staffer with the Santa Fe New Mexican’s arts weekly, Pasatiempo. Previously based in New York City and San Miguel de Allende, Mexico, this Santa Fean believes that even in the high desert, culture is as fluid as water. Most recently, Santiago’s work has appeared in the Los Angeles Times, the Chicago Tribune, and the Australian design magazine Pol Oxygen. She is the author of several political-thriller novels published by Doubleday and Dutton.
Wendy McEahern (“The Recovering Collector”) is a commercial, editorial, and fine-art photographer best known for her lighting, creative collaboration with clients, and enthusiasm for tackling difficult subjects.Her work appears in magazines such as Santa Fean, Southwest Art, Art in America, and Native Peoples. A longtime Santa Fe resident, McEahern shares a home and garden with her partner and three cats; pictured here is young Rumi.	Photographer Kate Russell’s (“Hotel Chic”) sensitivity to light and the moment can be seen in her work, whether it’s capturing the highlight of a live performance, the grandeur of a house and design, or the intimacy of a portrait. Russell’s photos have appeared in publications such as The New York Times, Santa Fean, and Dance, and have been featured in the book Old World Interiors. Her easygoing approach has made her a sought-after photographer both locally and nationally.	Douglas Merriam (“High-Desert Clarity”) is primarily magazine photographer,who travels internationally on assignment. If he weren’t a photographer he would be a farmer with a café on-site, where he would cook and sell what he farmed (if he won the lottery). For now he gardens organically in his yard with his wife, Shannon, and daughter, Sage—with a table and grill next to the huge vegetables for immediate picking, cooking, and eating. Up next: Hawaii and Venice.

— staff —

PUBLISHER
Cynthia Canyon

EDITOR/CONSULTANT
Kathryn Davis

ART DIRECTOR
Janine Lehmann

COPY CHIEF
Kym Scherzer

ADVERTISING DESIGN AND PRODUCTION
Janine Lehmann

ADVERTISING DESIGN
Jeri Lee Jodice
Lisa Graff

PREPRESS
Fire Dragon Color, Santa Fe, New Mexico
(505) 699-0850, www.firedragoncolor.com

CONTRIBUTING WRITERS
Katie Arnold, David D’Arcy, Kathryn M Davis,
Pam Hait, Steven Kotler, Keiko Ohnuma,
Stephanie Pearson, Wesley Pulkka,
Soledad Santiago

CONTRIBUTING PHOTOGRAPHERS & ARTISTS
Chris Corrie, Marcia Keegan, Wendy McEahern,
Douglas Merriam, Robert Reck, Kate Russell,
Sara Stathas, Judy Tuwaletstiwa

ADVERTISING SALES & MARKETING DIRECTOR
Susan Crowe, OnQ Marketing, (505) 603-0933

REGIONAL SALES DIRECTOR
Judith Leyba, (505) 820-6798

ACCOUNT REPRESENTATIVE
Sheri Mann, (505) 988-5007 ext. 2

NORTH AMERICAN DISTRIBUTION
Disticor Magazine Distribution Services
(905) 619-6565, www.disticor.com

NEW MEXICO DISTRIBUTION
Andy Otterstrom, (505) 920-6370

ACCOUNTING
Danna Cooper

SUBSCRIPTION MANAGER AND BOOKKEEPER
Marta Macbeth

PRINTING
Publication Printers, Denver, Colorado, www.publicationprinters.com

WEB DESIGN
Jeri Lee Jodice, www.jerileejodice.com